- TRUST- We will garner your trust, as we are all in this together, and only have the betterment of everyone's business at the forefront.
- TRANSPARENCY- everything is out in the open, with nothing hidden.
- LOYAL- We will answer to all association members and only have members interests at heart, and everything you ask for will be evaluated.
- POSITIVE- While lots of us have had issues/difficulties with our businesses, we are only looking towards a better future. Being negative or dwelling on the past, has no use. Let's make the future brighter!!!!
- CARING- For the health and well-being of animals.