- Fostering and promoting the interests of Pet Planet franchisees.
- Articulating and advancing the needs, interests, and goals of the members of the association in the context of a balanced, constructive, cooperative and mutually respectful relationship with Pet Planet and its affiliates.
- Promoting fair dealing in the franchise relationship between members and Pet Planet
- Addressing the manner in which franchise Ad Fund revenues are allocated and spent by Pet Planet.
- Addressing the multitude of operational issues that need to be improved upon for the mutual benefit of the brand and its stakeholders
